I feel data science has already boomed. I hear more about machine learning these days. May be a bias though.
I think there is little room for junior data scientists. People want the unicorns with PhD's. I also feel there is a disconnect between PhD's and practical data science: People stuck with a certain algo, because that is what their supervisor used to specialize in.
Finally the hype certainly is causing programmers and developers to try their hand at machine learning. But running random forests and taking a Coursera course is far from data science. It is familiarity. Like with SEO: Everyone was able to get you good ranking results with no way for the customer to separate the weed from the chaff.
